Aida

AidaAidaAida

Aida

AidaAidaAida
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About Me

My Background

Dear visitors, 


"In the end we all become stories" -Margaret Atwood

I want my story to be that I loved. I want people to remember me for being a light in the darkness and for the kindness I give to others. Let me introduce myself. My name is Aida. I grew up in Philadelphia, a community where people of color, especially Black Women, were not meant to have the necessary resources to effectively succeed in life, or better yet, survive. But, I've had great people in my life that has provided me with opportunities that I am eternally grateful for. Growing up, I've always been the shy and awkward kid. I struggled to find my identity until I fell in love with fashion. I've always been passionate about both fashion and art. Those have been two outlets that have allowed me to communicate who I am in a way that words cannot. 


Creative director, innovator, designer, strategist, and storyteller. This is what I am striving to become as a professional. As a student at Thomas Jefferson University, I am studying Fashion Merchandising And Management with a concentration in Global Brand Strategy and a minor in Psychology. I am passionate about not just art and fashion but also human connection and behavior. I am president of BRAG (Black Retail Action Group) which both educates and prepares students of color in fashion and related industries. I am so happy and thankful to be apart of a group that celebrates voices of color. Fashion and art has played an important role in constructing my identity and I am so excited to continue on this journey of life and my career.  



Visual Design/Brand Strategy

One way I've been able to creatively express myself is through my Visual Design/Brand Strategy page. I’m a creative strategist, visual storyteller, and  designer. I post my own personal design work and also help brands scale their business. I don’t just think about how things look, I think about how they make people feel. Every project I take on is infused with cultural depth and an unwavering belief in the potential of people. My mission in life has always been the same: To create space for the misrepresented. That is evident in everything that I do, including this business. If you need design services with purpose, I'm your person!

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